Independent SEO & AI Search consultant

You pay for SEO.Still not seeingresults?

I help e-commerce brands, agencies, and teams behind complex websites uncover and fix the technical, structural, and strategic issues holding back their search visibility — backed by nearly 20 years of software engineering experience.

Let’s talk See the proof

Technical SEO · Complex websites · Implementation · AI Search

Jacek Zielinski holding a magnifying glass, looking closely at the camera
Jacek Zielinski / Independent SEO & AI Search Consultant

Proven track record

Built from zero.
Grown through organic search.

I built and grew Jakdolece.pl, my own travel platform, from scratch — from the application itself to its organic search strategy — and I still run it as a business today. That gives me both a technical and commercial perspective on search. Its Google Search Console performance over the last 12 months:

43.6 million

Organic impressions

Last 12 months

1.97 million

Organic clicks

Last 12 months

Source: Google Search Console

Trailing 12-month performance. Shown to demonstrate hands-on experience operating organic search at scale.

Services

A fresh diagnosis.
Or a senior partner.

A focused engagement or ongoing guidance. Start with the problem, then choose the shape of the work.

01

Technical SEO Audit & Troubleshooting

A close examination of crawling, indexation, rendering, canonicals and architecture for complex websites, including e-commerce stores and their categories, filters and site structure. You leave with an evidence-backed diagnosis and a prioritized implementation roadmap. If needed, I can also help implement the recommendations, working with your developers and verifying changes in production.

For e-commerce stores and other sites with unexplained visibility or performance problems.
02

Ongoing SEO Consulting / Fractional SEO

Senior SEO leadership without a full-time hire. Set priorities, review decisions and connect your marketing, content and engineering teams around a practical roadmap.

For teams with execution capacity that need senior direction.
03

SEO Second Opinion / Agency Review

An independent review of your current strategy, agency recommendations or planned migration. Understand what makes sense, what’s missing and what deserves attention next.

For leaders who need a clear external perspective.
04

Technical Analysis for AI Search

I check whether your website is technically readable by bots used in AI Search: whether they can access and read its content and understand information about your business and its offering. I review bot access, rendering, content structure and structured data. You receive an assessment of technical barriers and practical recommendations.

For businesses that want to check whether AI Search bots can access and understand their website.

Why work with me

You work directly with me.

From the first conversation to the technical details. No junior handoff and no account manager layer.

SEO backed by 20 years of engineering.

My SEO work is backed by nearly 20 years of software engineering experience. I understand what happens beneath the interface — architecture, code, rendering, performance and technical constraints. So when I find an SEO problem, I can understand not only what is wrong and why it is happening, but also help turn the solution into working code.

Business impact first.

I run my own online business, so I look at SEO as an investment decision, not a task list. Recommendations are ranked by likely impact, confidence and implementation cost.

E-commerce & complex-site experience.

Categories, filters, pagination, canonicals, large URL inventories and scalable content. I currently work hands-on with a UK e-commerce business on SEO, technical diagnosis and implementation, so I deal with these problems in a live commercial environment — not just in audits.

No SEO theatre.

I look for the real constraint before recommending another title tag rewrite. When the problem is structural or technical, cosmetic SEO won’t move the needle.

The problem

Most SEO doesn’t fail because nobody works.

It fails because people work on the wrong things.

More tasks won’t fix a missed diagnosis. Before adding another month of work, find the constraint that’s keeping your site from growing.

  1. 01

    Activity becomes the deliverable.

    Tasks completed look good on paper. Business outcomes need a different measure.

  2. 02

    SEO and development don’t connect.

    Recommendations sit in a document instead of making it into production.

  3. 03

    Keywords come before architecture.

    More content is added to a site that search engines struggle to understand.

  4. 04

    AI Search becomes another buzzword.

    A new label is added. The work of making your business discoverable is missing.

How I work

First, find the constraint.

A focused process. From understanding what’s holding you back to making the right changes happen.

Let’s discuss your site
01

Diagnose

Find what actually limits growth.

Trace the gap between how your site works and how search engines see it. Understand crawlability, indexation and canonicalization before prescribing more content.

Crawlability / Indexation / Canonicalization

02

Prioritize

Separate important from merely interesting.

Turn findings into a practical roadmap. Evaluate site architecture, faceted navigation, internal linking and content quality by impact, confidence and implementation cost.

Architecture / Business impact / Clear priorities

03

Implement

I don’t just tell developers what to fix. I can help fix it.

I translate the roadmap into clear technical requirements, work with your developers, resolve implementation trade-offs, verify changes in production and, when useful, help implement the fixes directly in code.

Technical requirements / Development / Code implementation

04

Verify

Make sure the fix actually works.

I verify changes in production, check the affected behaviour and measure whether the problem we set out to solve has actually been addressed.

Production validation / Search signals / Measured impact

Who this is for

Let’s be clear
about the fit.

We’ll work well together if…

  • You need someone who can bridge SEO and implementation.
  • Your organic growth has stalled.
  • Your agency isn’t giving you clear answers.
  • You’re planning a migration or redesign.
  • You want to strengthen the SEO foundations that AI search visibility depends on.

Probably not the right fit if you want…

  • Guaranteed rankings.
  • Cheap backlink packages.
  • Hundreds of low-quality SEO tasks.
  • A large outsourced execution team.
  • Success measured by report length.

Shall we?

Let’s inspect
what’s holding
you back.

If you run a complex website and suspect your SEO/AEO/GEO/AIO should be doing more, send me the site and tell me what feels stuck. I’ll tell you whether I think I can help.

Email me